Overview

The Associate Product Manager assists the Product Manager in making sure that their product lines meet or exceed all of the key performance indicators established during the annual strategic and operating planning processes. They will work across functions to manage all aspects of the product life cycle from strategic planning to day-to-day tactical activities, with an emphasis on supporting the tactical activities associated with running a product line.



Duties & Responsibilities

1. Market Sensing & Strategy Development

- Research market trends, demand drivers, customer needs, industry trends, and competitive landscape

- Conduct competitive analysis and benchmarking

- Provide materials to support the go to market strategy, inclusive of channel strategy and partnerships

- Work with R&D and operations in the development of new products to meet current and future customer requirements.

- Manage the product lifecycle by providing product trend analysis to the lead PM(s)

2.Develop Business Plan (Achieve crossfunctional alignment to the plan)

- Work cross functionally to achieve sales, technology and operations strategies and goals, in line with financial goals.

- Implement pricing policy as defined by lead PM(s)

- Assist in the development of the annual operating plan (Sales and gross or standard margin)

3.Execution – New Product Development & Launch

- Prepare financial analysis in support of new product launch

- Create new part numbers - Prov